Adventure World has marked another stellar year of growth and innovation with five prestigious industry awards for 2015.
Proving once again that it is now a major player on the national stage when it comes to theme parks, Adventure World won praise across the board this year, from tourism and training, to customer service.
Mark Shaw, CEO of Adventure World, said it had taken less than five years for Adventure World to evolve from a local ‘fun’ park into a fully-fledged theme park with world-class rides such as the $12million custom-built Abyss roller coaster and the $7million fully themed Kraken funnel waterslide.
Winner of the 2015 Silver Award for Major Tourism Attraction in the WA Tourism Awards, Adventure World also won the Training Initiative Award in the WA Hotel and Hospitality Awards for Excellence for the second year running, and was a finalist in the AIM WA WestBusiness Pinnacle Awards for Excellence in Customer Service.
Named Australia’s most family-friendly theme park in the Business Insider 2015 APAC Business Awards, the theme park also picked up the award for best TV commercial in the World Water Park Association Wave Review Awards this year.
Remarkably, based on Trip Advisor user rating for the 2014-2015 Season, Adventure World is now the highest ranked* theme park, water park or amusement park in Australia.
“The prestigious awards we have won this year help tell the Adventure World story, acknowledging that the park is now not only one of Western Australia’s elite tourism businesses and an Australian favourite, but also a top all-rounder,” Mr Shaw said.
Mr Shaw said Adventure World’s transition into the national limelight began in 2011 with the launch of Kahuna Falls, Australia’s largest rain fortress.
Dragon’s Kingdom opened the following year and in 2013 Adventure World embarked on its most ambitious project ever – the heart-pounding Abyss. Earning the title of “Australia’s best rollercoaster”, Abyss features four inversions and a breathtaking 100ft drop that is the sixth steepest in the world.
This year, Adventure World launched Kraken, which is the steepest, tallest and longest funnel waterslide on the planet.
“Kraken represents the second time we have invested in a world-class attraction, putting Adventure World firmly on the national map for thrills, spills and amazing family memories,” Mr Shaw said.
Chris Nunn, Adventure World’s Assistant Operations Manager was also recognised in the awards line-up this year, winning the coveted Sir David Brand Young Achiever Medal in the WA Tourism Awards.
Describing Adventure World as “the most amazing place to work”, Mr Nunn said that tourism in Western Australia was a team effort.
“The best thing about working at Adventure World is that we all understand that working at a park is about working as a team and understanding that getting tourists into WA is not about any one business, it’s about working together,” Mr Nunn said.
Adventure World opened in 1982 under the direction of Australian entrepreneur Michael Edgley, but has been owned by a Western Australian family since 2000.